Target market research is king

Knowing what buyers need, where they do their research, and what influences their decisions are all key to a firm’s success. Original Article Posted at : https://www.accountingtoday.com/opinion/target-market-research-is-king

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Top firms’ share of public co. audits creeps up

The Big Four increased their percentage of SEC audit engagements at the expense of the rest of the top 10 auditors in 2019. Original Article Posted at : https://www.accountingtoday.com/news/top-firms-share-of-public-co-audits-creeps-up

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IRS to expand Virtual Settlement Days

The service is looking to go online to help more taxpayers who aren’t represented by counsel. Original Article Posted at : https://www.accountingtoday.com/news/irs-to-expand-virtual-settlement-days

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Tax Fraud Blotter: Doctors in the house

Root of a problem; in the pipeline; little oversight; and other highlights of recent tax cases. Original Article Posted at : https://www.accountingtoday.com/news/tax-fraud-blotter-doctors-in-the-house

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CPA executives have bleaker outlook thanks to coronavirus

Business executives who are also CPAs have sharply reduced their outlook for profits, sales, hiring and the overall economy over the next 12 months, because of the COVID-19 pandemic, according to a new survey by the American Institute of CPAs. Original Article Posted at : https://www.accountingtoday.com/news/cpa-executives-have-bleaker-outlook-thanks-to-coronavirus

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