Amazon Wants You to Buy Fewer Things: Here’s Why

It’s rare for a retailer to encourage you to buy fewer items — but Amazon is doing just that. As shoppers stuck in their homes make a virtual stampede to Amazon to buy things for delivery, the online retailer has “taken a number of steps to get customers to put fewer items in their carts,” according to a Dow Jones & Co. report published by Morningstar. It’s not the usual blah, blah, blah.

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