Blending motherhood and career can be difficult for some parents. Imagine having to prepare your kids for school while you’re also getting ready for your day job. This and other situations can be stressful, especially when you don’t know how to manage your time. Becoming a mompreneur could be a solution as you’ll get to stay at home and spend time with your children, too. Read on for some ways to become a successful mompreneur.
Getting Your Business Started
The first step is to think of a profitable business to explore. Some of the best business models for a mompreneur are the retailer and fee-for-service business models. For the retailer model, you can either buy goods from a reputable distributor or try drop shipping so you won’t have to worry about inventory. Freelance writing, social media management, event planning, and working as a virtual assistant are good examples of fee-for-service careers.
The next step is to register your business as a limited liability company. Some of the benefits of an LLC include tax flexibility, personal liability protection, affordability, and less paperwork. You can avoid huge professional fees if you file on your own or when you use a formation service. Be sure to check the regulations around forming an LLC in Ohio before moving forward.
Marketing Your Business Effectively
A must-have for every mompreneur is a professional website that serves as a promotional tool. Use effective SEO strategies to help you build traffic and increase conversions. Create an online presence on social media to reach out to an even wider audience. Most importantly, use marketing materials such as business cards or brochures to expand your reach.
When creating marketing materials, you may wish to use Microsoft Word over a PDF file to make significant text and formatting edits, as PDFs are often difficult to edit. Once you’ve finished editing, use an online tool to convert Word to PDF online for free to facilitate sharing. You simply upload the file, convert it, and save it as a PDF.
If you’re targeting local customers, use local SEO by creating listings on major directories such as Yelp or Google. Don’t forget to engage with your audience on social media to build trust and credibility. Better yet, invest in social media advertising — it’s relatively inexpensive and you can reach out to a targeted audience in Newbury, OH.
Achieving Work-life Balance
A healthier work-life balance leads to increased productivity and reduces stress at work. It doesn’t just improve your overall well-being, it also helps you become more effective at what you do. Start by adding house plants and reducing clutter. Both are small changes that lead to significant improvement.
To ensure your kids get enough attention, create a routine that works for both you and your children. Make sure you adhere to the schedule as much as possible. Also, don’t be afraid to ask for help from a family member when you’re swamped with work and family obligations.
Becoming a Successful Mompreneur
It’s possible to be both a good parent and a successful mompreneur so long as you know how to achieve balance and market your business to the right audience. Also, don’t forget to take care of the legalities by registering your business as an LLC. For advertising services, contact Resource Shark.
Read more articles by Kristin Louis at her own successful mompreneur site – ParentingWithKris.com